
Elena Vasquez
Senior Product Designer
Crafting intuitive digital experiences at the intersection of design systems and user research. Based in Barcelona.
About Me
I'm a product designer with over eight years of experience shaping digital products for startups and scale-ups across Europe. My work sits at the crossroads of design systems, accessibility, and user research — three disciplines I believe are inseparable from great product design.
Before moving into product design, I studied visual communication in Madrid and spent two years working in brand identity. That foundation still informs how I think about consistency, tone, and the small details that make interfaces feel considered rather than assembled.
What I Do
- Design Systems — Building and maintaining component libraries that scale across product teams
- User Research — Running discovery interviews, usability tests, and synthesis workshops
- Prototyping — High-fidelity interactive prototypes in Figma for stakeholder alignment
- Design Ops — Establishing workflows, critique processes, and documentation standards
Selected Work
At my current role, I led the redesign of a B2B analytics dashboard used by over 12,000 teams. The project reduced onboarding time by 40% and increased weekly active usage by 25% within the first quarter after launch.
I also built and maintain the internal design system — a library of 120+ components with full documentation, accessibility annotations, and automated Figma-to-code handoff.
Good design is invisible. Great design makes people feel understood.
Speaking & Writing
I speak regularly at European design conferences about scaling design systems and integrating accessibility into product workflows. My writing has been featured in UX Collective, Smashing Magazine, and the Figma community blog.